As the United States is faced with one of its most formidable modern challenges, the widespread infectious disease known as COVID-19, behavioral health executives and investors are faced with the question of how best to respond. There are concerns about the future of the economy and even a possible recession. These concerns are valid. In addition, people are being asked, and in some cases required, to practice social distancing to reduce the spread of COVID-19. There are various reasons, however, that now is the time to invest in behavioral health startup and program expansions.